HOMEPAGE CLARITY CHECK · 8 SECONDS
Can a new visitor tell what your company does?
Your homepage has to orient people who know almost nothing about you. This check reads the public page for the signals that help a new visitor answer four questions: what is this, who is it for, why should I care, and what do I do next?
TEST A PUBLIC URL ↘TRY IT NOW · NO EMAIL
Put a URL
on the clock.
We read the public page the way a cold visitor meets it: message, action, proof. The instant pass is automated and blunt.
THE ORIENTATION CHECK
Three signals.
One cold read.
- 01
Category before cleverness
A strong first screen gives visitors enough concrete language to place the company in the right mental category.
- 02
Audience and outcome
Specific audience or outcome language helps the right person recognize that the page was made for their problem.
- 03
A low-friction next move
The primary action should match the visitor’s level of knowledge instead of demanding commitment before confidence.
STRAIGHT ANSWERS
Before you paste the URL.
What makes a homepage clear?
A clear homepage lets an unfamiliar visitor identify the offer, intended customer, value, and next step without relying on insider context.
Will this check work on any homepage?
It works on public pages that return readable HTML. Pages behind a login, private network, or anti-bot wall cannot be scanned.
Is a high score the same as a good homepage?
No. The score is a fast signal check. Usability, visual hierarchy, audience fit, and conversion performance still need human judgment and real behavioral data.